a lower level, and should not be confused with marketing objectives. They are part of the marketingher than direct marketing because they try to achieve a direct response via broadcast on a third paress' name at the beginning and end of the sponsored shows. However, radio station owners soon realise-commerce vendors to have liberal return policies and in store pick up services to reassure customeMarketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com"
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